Downtown Alive will return this summer with free concerts in Reading, PA!

The Downtown Alive free outdoor concert series is returning for the fifth consecutive year to Reading starting May 29! As always, you can expect a dynamic lineup of performers from varying musical genres.

Each concert will feature a festival atmosphere and include food trucks, beer and wine for sale. All shows will be held in the 500 block of Penn Street and start at 5 p.m.




500 Block of
Penn Street
Reading, PA, 19602



May 29 -- Go Go Gadjet & Black Caviar





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It’s official! Go Go Gadjet & Black Caviar will kick off the concert series on May 29 in downtown Reading! The high-energy, locally-bred Go Go Gadjet opened the 2018 series to huge raves, so they’re back bigger and better than ever! The ever-popular band blends the rhythms of dance music with familiar melodies from the past and present. Go Go Gadjet believes imagery and music go hand in hand, so expect to see mind-blowing visuals at this show. Joining the band will be Black Caviar, the high-riding electronic dance duo comprised of Jarred Piccone, a Berks County native, and Troy Hinson, a former Kutztown resident. Black Caviar has been described as “one of dance music's most versatile producers, fusing elements of Chicago House and NYC Hip Hop, with a blend of New Orleans bounce and a twist of Latin rhythm.” This wildly popular DJ duo was involved with the award-winning soundtrack for the latest “Spiderman” movie – Spider-Man: Into The Spider-Verse.


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Downtown Alive presented by Weidenhammer is a free outdoor concert series designed to support the revitalization of downtown Reading, Pennsylvania.  This concert series is produced by the Reading Downtown Improvement District. The series focuses on generating lively events, bringing commerce and new business in order to create a vibrant downtown. Downtown Alive provides an exciting atmosphere for the community to enjoy.

Major funding for the concerts is provided by Berks County Community Foundation and Berks County Convention Center Authority. The DoubleTree by Hilton hotel is the hospitality sponsor. Free parking is provided by the Reading Parking Authority.

These concerts are free of charge and are adding to the growing momentum of activity in downtown Reading. Each concert features a summer festival ambiance and a wide variety of food and beverage vendors, including:

  • SMG/Santander Arena

  • Mi Casa Su Casa

  • Sammy's Steaks

  • Brocmar Smokehouse

  • Gourmand

  • Aaron's Tacos

  • Sweet Ride Ice Cream



Where are the Downtown Alive concerts held?

Downtown Alive concerts are held in the 500 block of Penn Street in Reading, Pennsylvania. The block is closed off to vehicular traffic for each concert.

Where can I park?

Thanks to the Reading Parking Authority, free parking will be available in the 4th and Cherry Street garage starting at 4 pm. the day of each concert. Most other Parking Authority rules apply. 

Where will I be standing to watch the show? 

The stage is at Sixth Street and Penn Streets facing west (toward the Penn Street Bridge and West Reading). The fans will be in the 500 block of Penn Street, facing east away from the sun. 

What if it rains?

The concerts will take place rain or shine. Only severe thunderstorms would delay or force cancellation of the shows.

How do I buy tickets?

You don’t have to! Each concert is free and open to the public.

Is the concert series family friendly?

Of course! All concerts are open to all ages.

Can I bring my dog to Downtown Alive since it is outside?

Come on down with your dog, but remember that you are responsible for how they interact with other people.

Are there prohibited items at the shows?
Yes The following items are prohibited at all Downtown Alive concerts:

  • Guns, knives or weapons of any kind

  • Laser pointers

  • Selfie sticks

  • GoPros

Can I bring my own food and beverages?

Sure! In addition, we will have food, beer and wine available for purchase from food trucks and stands on site. And several stand-alone restaurants downtown will also be open for your convenience during the concerts.

Please note: While non-alcoholic beverages are permitted to be brought in from the outside, alcoholic beverages are prohibited and will be confiscated if discovered by security personnel.