Downtown Alive presented by Weidenhammer returns for 2017 with five free concerts in Reading, PA!

The Downtown Alive free outdoor concert series is returning for the third time to Reading starting in June. The series will feature a dynamic lineup of nationally-touring acts from varying musical genres.

With the assistance of Centro Hispano, the 2017 roster will include two "Latin fiesta" evenings. The series will open with international salsa star Frankie Negron, a multiple Grammy and Billboard Award nominee, and Charlie Cruz, who is one of Puerto Rico's best salsa performers. The concerts will conclude with a trio of performances by 24 Horas, an international bachata group; George Lamond, the salsa and American freestyle music singer who is best known for his No. 1 salsa hit “Que Te Vas”; and Funk Salsa Urban, a band that uses basic salsa rhythms with elements of funk and urban to create a new sound while incorporating Spanglish lyrics to cater to a broader audience.

The series is being staged again on Penn Street by the Reading Downtown Improvement District and the SMG-managed Santander Arena. The major sponsor this year is Weidenhammer, which also sponsored the series in 2016. Berks County Community Foundation and Berks County Convention Center Authority are also providing significant funding for the concerts.

Each concert will feature a festival atmosphere and include food trucks and beer for sale. All shows will be held in the 500 block of Penn Street and start at 5 p.m.

In addition to the acts already mentioned, others scheduled to appear this season are:

Eli Young Band, a multi-ACM and Grammy-nominated country music foursome, with multiple No. 1 hits on Billboard charts including “Crazy Girl”, “Even If It Breaks Your Heart” and “Dust.”

The Cadillac Three, an American-Southern rock band from Nashville, TN, that has shared the stage with country stars Eric Church and Dierks Bentley, and is currently touring with Florida Georgia Line.

Sister Hazel, the talented group that kicked off its career with chart-topper “All For You” and has since released albums with genres ranging from Southern rock to alternative and pop.

The Griswolds, a rising indie-rock band from Sydney, Australia that had the single “16 Years” featured in FIFA 2015.



500 Block of
Penn Street
Reading, PA, 19602



June 21 - Charlie Cruz & Frankie Negron
July 5 - The Cadillac Three & Eli Young Band
July 19 - Sister Hazel
August 16 - The Griswolds
August 30 - 24 Horas, George Lamond & Funk Salsa Urban




Artist LIne up


Charlie Cruz & Frankie Negron - June 21

Charlie Cruz is one of the newest stars of the salsa music genre and one of Puerto Rico’s best salsa performers. Cruz started performing at a young age in his father’s band and has since released many albums that portray his talent and love for salsa music.

Latin music superstar Frankie Negrón is most commonly known for his Spanglish hit “Holding On to Love” which appeared on an episode of ABC’s One Life To Live. Negrón’s sound, which is a blend of traditional salsa with influences of pop, rock, gospel, hip-hop and reggaeton helped him become a Grammy and Billboard award nominee for several of his hits.


The Cadillac Three & Eli Young Band - July 5

Eli Young Band, the country music foursome with No. 1 Billboard hits “Crazy Girl”, “Even If It Breaks Your Heart” and “Dust” who originated their group while attending college at the University of North Texas. The Grammy and ACM-nominated group started their career 14 years ago and after several chart-topping albums later, the group “can’t imagine doing anything else.”

American Southern rock group, The Cadillac Three, formed their trio while living in Nashville, Tennessee. With their unique sound and popular tune “The South”, they found themselves touring through the UK in addition to sharing the stage with Jake Owen, Dierks Bentley, Eric Church, and are currently on tour with Florida Georgia Line.


Sister Hazel - July 19

Sister Hazel, the five man band from Gainesville, Florida, began their career with chart topping hit “All For You” and has since released 13 albums throughout the last 20 years. Whether the record is country, Southern rock, pop or alternative, Sister Hazel repeatedly produces music that correlates with “who we are, where we’ve been and where we’re going.”


The Griswolds - August 16

The indie-rock group, The Griswolds, are Australian natives who are most commonly known for their hit “16 Years” which was featured in the 2015 FIFA. The newly rising group has created and released four albums, and they hope to continue making music and touring around the world with folks who love their music.


24 Horas, George Lamond, And Funk Salsa Urban - August 30

Salsa and American freestyle music singer, George Lamond, is best known for his #1 salsa hit “Que Te Vas”.  Lamond began singing back-up at an early age and has since released seven albums with songs ranging from dance/pop music in English to salsa music in Spanish.

Funk Salsa Urban are a New York based Latin band who made their official debut into the music scene with their single “Amazing”. F.S.U uses the basic salsa rhythms with elements of Funk & Urban to create a new sound while incorporating Spanglish lyrics to cater to a broader audience.


Downtown Alive presented by Weidenhammer is a free outdoor concert series designed to support the revitalization of downtown Reading, Pennsylvania.  This concert series is funded by the Berks County Community Foundation and Berks County Convention Center and produced with the help of the Reading Downtown Improvement District and SMG Reading. The series focuses on generating lively events, bringing commerce and new business in order to create a vibrant downtown. Downtown Alive provides an exciting atmosphere for the community to enjoy.

The series focus on one main element: live music. Nationally recognized artists and high end production are keystone features of Downtown Alive presented by Weidenhammer.

Major funding for the concerts is provided by Berks County Community Foundation and Berks County Convention Center Authority, and Weidenhammer is the prime sponsor of the series, Savage 61 Chrysler Dodge Jeep Ram has is the stage sponsor, and the DoubleTree by Hilton hotel is the hospitality sponsor.

These concerts are free of charge and are adding to the growing momentum of activity in downtown Reading. Each concert features food carts, beer for sale, and a summer festival ambiance.


Where is Downtown Alive presented by Weidenhammer?

Downtown Alive presented by Weidenhammer is located in the 500 block of Penn Street in Reading, Pennsylvania. The block will be closed off to vehicular traffic for each concert.

Where Can I Park?

Parking will be free in the 4th and Cherry Street garage starting at 4 pm. Most other regular parking rules apply.

Where will I be standing to watch the show? 

The stage is at Sixth Street and Penn Street facing west (toward the Penn Street Bridge and West Reading). The fans will be in the 500 block of Penn Street, facing east away from the sun. 

What if it rains?

The concerts will take place rain or shine. Only severe thunderstorms would delay the shows.

How do I buy tickets?

You don’t have to! There are no tickets; Each concert is a free and open event to the public.

Is the concert series family friendly?

Of course! All concerts are open to all ages.

Can I bring my dog to Downtown Alive presented by Weidenhammer since it is outside?

Come on down with your dog, but remember that you are responsible for how they interact with other people.

Are there prohibited items at the shows?
Yes The following items are prohibited at all Downtown Alive presented by Weidenhammer concerts:

  • Guns, knives or weapons of any kind
  • Laser pointers
  • Selfie sticks
  • GoPros

Can I bring my own food?

Sure! In addition, food and beer will be available for purchase from food trucks and stands on site. And several stand-alone restaurants downtown will also be open for your convenience during the concerts.