free parking for tonight’s show at the poplar and walnut streets garage!

We have arranged for free parking for tonight’s free concert at the Santander Performing Arts Center at 136 North Sixth Street in Reading. The free parking will be available at the Poplar and Walnut Streets garage near the Arts Center. You will need to pull a ticket to enter the garage but the exit gates will be open when you leave. The free parking will be available between 4 p.m. and 1 a.m. Please note that this is a heavily-used garage during the day and that it would be best to wait after 5 p.m. to allow for regular users to depart for the day, thereby freeing up spaces. Because free parking is now available at this location, there won't be free parking at the Fourth and Cherry Streets garage.

We'd like to extend a special thanks to SMG for accommodating us at the last minute for this concert at the Arts Center, and the Reading Parking Authority for providing free parking at the garage.

change in location for a flock of seagulls concert!

Wednesday night's location for A Flock of Seagulls free concert has changed to Santander Performing Arts Center at 136 North Sixth Street in Reading. The major threat of inclement weather led to the decision to move the show indoors. Please spread the word about the location change! See you at the show!


Since we added Southern Culture On The Skids to our schedule of concerts earlier this week, we’ve also added them to our Spotify playlist! Check it out here: https://open.spotify.com/playlist/3E5w01jy64N5TxRVjihvo5 


It’s almost 4 o’clock but we are ready to rock downtown reading! mother nature will delay our kickoff until 6:30 tonight. Black caviar will open the show followed by go go gadjet. come out and party with us!!!

We’re getting ready to Go Go for tonight’s FREE Downtown Alive show!

The concert features Go Go Gadjet and Black Caviar starting at 5 pm in the 500 block of Penn Street. The show is a go unless there’s lightning or high winds. If that should happen, we will let you know the concert has been canceled. Reminder that there’s free parking at the Fourth and Cherry garage. See you at the show!

We’re less than a week away…

…from our first free concert! Join us on Wednesday, May 29 for Go Go Gadjet and Black Caviar in the 500

block of Penn Street, starting at 5 p.m. It’s going to be a great opener for the Downtown Alive season!

By the way, we’ve put together a Spotify playlist of those performing this season. Check it out at


See you at Wednesday’s show!

Downtown Alive will return this summer with free concerts in Reading, PA!

The Downtown Alive free outdoor concert series is returning for the fifth consecutive year to Reading starting May 29! As always, you can expect a dynamic lineup of performers from varying musical genres.

Each concert will feature a festival atmosphere and include food trucks, beer and wine for sale. All shows will be held in the 500 block of Penn Street and start at 5 p.m.


Scroll down to see who’s performing!



500 Block of
Penn Street
Reading, PA, 19602



May 29 -- Go Go Gadjet & Black Caviar

June 19 — A Flock of Seagulls and Sloth Love Chunk

July 17 — Local H and Anthrophobia

August 14 — The Revolution and DJ Gregg Nyce and Evolution

September 18 — Southern Culture On The Skids

Mid-October — Date and Acts to be announced later




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It’s official! Go Go Gadjet & Black Caviar will kick off the concert series on May 29 in downtown Reading! The high-energy, locally-bred Go Go Gadjet opened the 2018 series to huge raves, so they’re back bigger and better than ever! The ever-popular band blends the rhythms of dance music with familiar melodies from the past and present. Go Go Gadjet believes imagery and music go hand in hand, so expect to see mind-blowing visuals at this show. Joining the band will be Black Caviar, the high-riding electronic dance duo comprised of Jarred Piccone, a Berks County native, and Troy Hinson, a former Kutztown resident. Black Caviar has been described as “one of dance music's most versatile producers, fusing elements of Chicago House and NYC Hip Hop, with a blend of New Orleans bounce and a twist of Latin rhythm.” This wildly popular DJ duo was involved with the award-winning soundtrack for the latest “Spiderman” movie – Spider-Man: Into The Spider-Verse.


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Grammy winner A Flock of Seagulls will headline the June 19 Downtown Alive free outdoor concert!

A Flock of Seagulls made musical history as one of the trailblazing bands during the ‘80s new wave era. With hit singles such as “I Ran” and “Wishing (If I Had a Photograph of You”), the group was started by Mike Score (lead vocals and keyboards) in 1980 in Liverpool, England. He was joined by his brother, Ali (drums), and Frank Mausley (bass), and guitarist Paul Reynolds was added a few months later.

Opening for A Flock of Seagulls will be local band Sloth Love Chunk, an ‘80s cover group.

local h headlining july 17 show

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Local H, an alt-rock duo known for its blistering live shows and pioneering two-piece band setup, features frontman Scott Lucas, who covers both guitar and bass (through an extra pick up in his guitar), and drummer Ryan Harding. Formed more than two decades ago, the band has enjoyed a resurgence in recent years, buoyed by global touring along with the release of some of their most critically acclaimed work to date. 

 Opening for Local H will be local alt-rock band Anthrophobia, which will be appearing with Local H at other shows on multiple dates this summer.


the revolution — prince’s former band — to rock reading august 14!


The Revolution -- Wendy Melvoin, Lisa Coleman, Bobby Z, BrownMark, and Dr. Fink -- merges funk, rock n' roll, rhythm and blues, pop, and psychedelia genres. The band rose to international fame in the mid-1980s with Purple Rain, a rock operatic project centered on Prince that catapulted him and the group to instant stardom.

 The Revolution have achieved two number-one Billboard 200 albums (Purple Rain and Around the World in a Day), multiple top 10 singles on the Billboard Hot 100 chart, and have won numerous awards, including three Grammys and three American Music Awards. The band officially disbanded in late 1986.

 Following Prince’s death in April 2016, The Revolution reunited to honor the musical genius that he instilled in them and upon the world. The band continues to pay tribute to Prince in the best way possible – playing the music they helped create with him.

 Opening for The Revolution will be the local DJ duo 3’s Co., featuring DJ Gregg Nyce and Evolution.

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Enjoy a taste of “southern culture on the skids” on September 18!

Southern Culture On The Skids has been spreading the rock and roll gospel since they formed in Chapel Hill, N.C. in1983. Guitarist/singer Rick Miller, drummer Dave Hartman and bassist/singer/heartbreaker Mary Huff “play a greasy mix of surf, rockabilly, R&B and country-fried garage with a side of psych,“ according to their Facebook page. “It’s a musical gumbo Miller calls ‘Americana from the wrong side of the tracks.’”

The band has toured everywhere from the North Carolina Prison System to Mt. Fuji, Japan and delivering what Rolling Stone calls “a hell raising rock and roll party.”

Opening for the September 18 show will be Drew & The Blue, Reading's very own popular surf/rockabilly trio. 




Downtown Alive presented by Weidenhammer is a free outdoor concert series designed to support the revitalization of downtown Reading, Pennsylvania.  This concert series is produced by the Reading Downtown Improvement District. The series focuses on generating lively events, bringing commerce and new business in order to create a vibrant downtown. Downtown Alive provides an exciting atmosphere for the community to enjoy.

Major funding for the concerts is provided by Berks County Community Foundation and Berks County Convention Center Authority. The DoubleTree by Hilton hotel is the hospitality sponsor. Free parking is provided by the Reading Parking Authority.

These concerts are free of charge and are adding to the growing momentum of activity in downtown Reading. Each concert features a summer festival ambiance and a wide variety of food and beverage vendors, including:

  • Sly Fox Brewery

  • SMG/Santander Arena

  • Mi Casa Su Casa Cafe

  • Sammy's Steaks & French Fries

  • Brocmar Smokehouse

  • Reading Distilling Guild



Where are the Downtown Alive concerts held?

Downtown Alive concerts are held in the 500 block of Penn Street in Reading, Pennsylvania. The block is closed off to vehicular traffic for each concert.

Where can I park?

Thanks to the Reading Parking Authority, free parking will be available in the 4th and Cherry Street garage starting at 4 pm. the day of each concert. Most other Parking Authority rules apply. 

Where will I be standing to watch the show? 

The stage is at Sixth Street and Penn Streets facing west (toward the Penn Street Bridge and West Reading). The fans will be in the 500 block of Penn Street, facing east away from the sun. 

What if it rains?

The concerts will take place rain or shine. Only severe thunderstorms would delay or force cancellation of the shows.

How do I buy tickets?

You don’t have to! Each concert is free and open to the public.

Is the concert series family friendly?

Of course! All concerts are open to all ages.

Can I bring my dog to Downtown Alive since it is outside?

Come on down with your dog, but remember that you are responsible for how they interact with other people.

Are there prohibited items at the shows?
Yes The following items are prohibited at all Downtown Alive concerts:

  • Guns, knives or weapons of any kind

  • Laser pointers

  • Selfie sticks

  • GoPros

Can I bring my own food and beverages?

Sure! In addition, we will have food, beer and other alcoholic beverages available for purchase from food trucks and stands on site. And several stand-alone restaurants downtown will also be open for your convenience during the concerts.

Please note: While non-alcoholic beverages are permitted to be brought in from the outside, alcoholic beverages are prohibited and will be confiscated if discovered by security personnel.